BIO

Ms. Arrada Mahamitra is a Researcher of the SEA-LAC Trade Center. She has been in the multinational enterprises in retail, non-profit, and high technology industries in Thailand and the United States. She was a Research Fellow at the University of Portland. She developed a marketing research on the topic of “the Direction of International Business Education” for Pamplin Business School, University of Portland. Also, she assisted a faculty member of Supply Chain and Operation Department to develop a research journal "Opportunities and Challenges in the Bicycle Industry: Strategic Growth, Retail Execution, and Collaboration” of Bicycle Product Suppliers Association.

AREAS OF EXPERTISE

• International Business Management
• Marketing Management
• Cross Cultural Management

EDUCATION

• M.B.A., University of Portland, Oregon (USA)
• B.B.A., Assumption University (Thailand)