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Program Descriptions:
 Official website of the
Bachelor of Business Administration (B.B.A.)
Bachelor of Business Administration
with majors in
- International Business Management (138 Credits)
- Marketing Management (138 Credits)
Introduction
The BBA with majors in (1)Marketing and (2)International Business Management was established
in 1993 to provide students with:
- In-depth knowledge and skills in business administration, with emphasis on the chosen major
- A capability to think and analyze problems, and
- An ability to use English effectively in an international business environment
In additions, the BBA seeks to fill the ever-growing demand for skilled and trained international business
people and be a valuable bridge to graduate study
Core Courses (15 courses)
112201
112202
112203
122204
122205
122206
122207
122208
122209
122210
122211
122212
122213
132214
132215
132216
132217
132218
132219
132220
142221
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Introduction to Business
Organization and Management
Computers for Business
Principles of Statistics
Business Statistics
Principles of Accounting I
Principles of Accounting II
Micro Economics
Macro Economics
Business Law I
Business Law II
Principles of Marketing
Organizational Behavior
Operations and Production Management
Management Information Systems
Business Research Methodology
Business Finance
English for Business Communication
Taxation
Managerial Accounting
Business Ethics
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IBM's Major Courses (11 courses)
132301
132302
132303
132304
142305
142306
142307
142308
142309
142310
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Business and Government
International Business Management
International Marketing
International Trade Theory
International Trade Law
International Logistics Management
Managing Change for Global Business
International Business Finance
Practice of International Trade
Seminar in International Business Management
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Marketing's Major Courses (11 courses)
132401
132402
132403
132404
142405
142406
142407
142408
142409
132303
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Consumer Behavior
Product and Price Management
Integrated Marketing Management
Marketing Channels Management
E-Marketing
Retailing and Wholesaling Management
Marketing Research
Marketing Management and Strategy
Seminar in Marketing
International Marketing
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Elective Major Courses + Other Courses (3 + 5 courses)
Free Elective Course (1 course)
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Why UTCC's BBA?
- Offer cutting-edge education
- Emphasizes interaction among students and faculty members
- Provides lots of actual business experiences
- Taught by highly-qualified faculty members from various countries
- Awards student-exchange scholarships
- Offers the best value for your investment
International and Experienced Faculty Members
BBA students will have the opportunity to learn from highly qualified
full-time and part-time lectures, both domestically and internationally:
- Full-time Thai and non 朤hai lectures
- Part-time lectures from private business and government agencies
- Part-time lectures from other universities
- Visiting lectures from around the world
Program Facilities
A designated teaching/learning area for the program
- Air朿onditioned Lecture Rooms
- Air-conditioned Library
- Seminar rooms
- State-of-the Art Audio-Visual Equipment
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